When you truly understand your customer, you not only improve their experience, but their sentiment over time.
And in an online world overwhelmed by noise, there’s no more powerful way to connect with customers than through storytelling.
But not just any story.
In a recent study, a well-constructed, character-driven story was found to increase clarity around a company’s culture, vision, mission, and values. And more than that, it had a direct result on the stickiness of the company message.
So, for a business customer storytelling is an incredible opportunity…